Posted in Mishaps

Send a cow for Christmas

The cattle are lowing at a custom-fit bovine jumper created by Send a Cow to help fight poverty in Africa.

This Christmas even the cows have joined the fashion herd thanks to UK charity Send a Cow. Here the charity’s ambassador Gloria the cow models an amoosing Christmas jumper to help raise awareness of Send a Cow’s campaign; to sell 20,000 festive gifts that will each make a difference to poverty-stricken African families.

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Replacing the traditional jumper pattern of snowmen or crackers, this utterly stylish Christmas jumper has been created to showcase the charity’s latest ‘self-less Christmas gifts’ catalogue. It was custom-knit with maximum comfort and fit in mind for the fashion-conscious cow.

Gloria the cow, a purebred Jersey from Devon, didn’t bat an eyelid at being fitted with the jumper, which fits with Velcro straps and is based on one of her existing comfortable coats.

Send a Cow’s Christmas catalogue contains gifts that make a difference to poverty-stricken families in seven African countries. Gifts range from ‘Local Cow’ (£205), which provides a farming family with milk and manure; ‘Little Donkey’ (£9) which helps families take good care of their four-legged friends who transport farm produce to market; and ‘Tip Tap’ (£10), a bestseller which improves hygiene levels in areas where soap and water are luxuries.

Simon Barnes, CEO of Send a Cow said:

This year we’ve taken the idea of the quirky Christmas jumper one step further, to encourage people to think differently about the gifts they buy this Christmas. Instead of buying chocolate for a friend, why not buy something unusual – for as little as £5 you will greatly improve the lives of poverty-stricken families in Africa. This is our 13th year of the Christmas catalogue and over the years we’ve raised over eight million pounds to help poor families. We really hope that you will support us this year by buying a gift, to help us change even more lives this Christmas and beyond.

GetImage.ashxSend a Cow was started by West Country farmers 25 years ago and in that time has transformed the lives of over one million people. They work hand-in-hand with families in Africa, teaching them the skills they need to build lives free from poverty and hunger. By providing training, livestock, seeds and support, the charity helps create stronger communities for the future.They work with poor families in seven African countries, providing practical farming assistance that will last for generations to come and supporting families through every step of their journey out of poverty.

The best bit is, your gift keeps on giving…
Every family who receives a gift from Send a Cow promises to pass on a gift to another family in need. Whether it’s the first female calf, seeds, saplings or skills, each gift starts a chain of giving that continues to grow and grow. Importantly, they become donors themselves, restoring their dignity and pride.
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With only a few days left for Christmas shopping, here is your opportunity to put your pennies to good use! There’s still time to buy everyone on your list a present and you don’t have to worry about wrapping it!

You can see these gifts and more here or call 01225 874222 

Moohoosive thanks, Gloria xx
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Author:

Digital Copywriter. Background in visual communications, brand management, visual merchandising and retail management.

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